The Sunless Store
The Sunless Store is a provider of top-of-the-line sunless tanning solutions and equipment. Recently, the company was purchased and relocated to Fort Worth. The new owner desired an updated look to reflect the youthfulness of the sunless industry while still maintaining the company’s legacy of quality products and professional service.
- Brand Identity
Feminine + Modern + Beachy
The Sunless Store client base is predominately made up of female tanning salon owners and beauty professional between the ages of 30 and 45. Her goal is to provide customers with high-quality sunless products that are not only all-natural and organic but endorsed by industry influencers.
The Sunless Store’s previous brand identity was dark and dated, a stark contrast to the image portrayed by the tanning and beauty industries. To liven things up, we brought in a combination of navy and beach-inspired pastels, along with a handwritten script and a modern sun icon.
Collateral People Want
In our initial meeting with the owner, she mentioned her desire to create collateral that her buyers would be excited to receive. From eye-catching stickers and packaging to mail inserts, we aimed to create collateral that will surely stop customers in their tracks.
“BBN Agency did a fabulous job bringing my vision to life! I highly recommend Nicole and her team for all your branding, marketing and social media needs. I look forward to working with them on projects ahead!!”
Kaylyn Sisk, The Sunless store