Pinterest: The New Google

Where should you be looking for branding inspiration?  Stop making life harder than it has to be and introduce Pinterest into your brand discovery process. 

You’ve decided your brand needs a new look, and you’ve contacted a designer for help…now what? What happens when you know your brand needs transformation, but you’re lacking inspiration?

Enter: Pinterest. For those of you who aren’t familiar, Pinterest is a social network that allows users to search for various themes and discover new images for all sorts of inspiration. Since 2010, Pinterest has given users an online place to “pin,” or save, these pictures for later. From event planning to interior design and everything in between, Pinterest has a place in every industry – including ours!
We love Pinterest because it’s collaborative, user-friendly, and, of course, inspirational. You should love Pinterest because it simplifies your branding process and guides you through the discovery of what you love.

Here at BBN, we encourage our clients to use Pinterest in the early stages of their branding process to gain direction. Rather than scouring Google for an overwhelming array of unrelated images, we point people to Pinterest for a more carefully curated selection.

Pinterest also has the upper hand for brand inspiration because of its “more like this” feature. Once you pin one image that you connect with, you can scroll down to access a seemingly never-ending supply of similar images. Say goodbye to Google’s distractions and hello to the limitless (p)inspiration available on another platform.

Our clients search Pinterest for color palettes, logos, fonts, patterns, interiors – any image that reflects their desired brand aesthetic. As the images are collected on a Pinterest “board,” we begin looking for repeating themes. We narrow your selections into a cohesive direction by placing them into a mood board (you can search for these on Pinterest too!).

Wherever you’re at in your branding process, Pinterest is here to help. We hope Pinterest is the tool that gets you out of your branding rut and ready to unlock the best version of your business! 

Follow us on Pinterest here!

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