Now What? Options for Maintaining Your Brand

How should your business tackle ongoing marketing efforts? Should you DIY, hire someone, or utilize an outside agency? 

So, you’ve solidified your brand identity and you’ve worked with a designer to select colors, fonts, and a logo…now what? What happens when you have the tools, but you don’t know what to do with them?

Welcome to the question that almost every small business is asking these days: how should I maintain my brand? 

Large corporations have the luxury of in-house professionals who can focus their energy solely toward ongoing marketing efforts. But if you’re a small business, you don’t always have that option. Who’s supposed to take care of your website or post on social media while you’re out with clients or creating new products? 

Maintaining a consistent brand can be time-consuming and stressful – but the good thing is, there isn’t one right way to maintain your brand. Whether you choose to DIY, hire in-house, or utilize an outside agency, we want to help take your ongoing marketing from sporadic to shining. Now let’s discuss each option so you can select the tactic that fits into your business best.

 1. DIY 

In addition to doing what your business does best, you’ll also be responsible for website management, graphics production, content creation, social media management, and advertising. At BBN, we create websites that are easy to understand and maintain on your end, so you won’t have to call us every time you want to change something minor. But, it will still take time – you’ll still be working through the rest of that list. If you DIY, make sure you’re prepared to dedicate some weekly or even daily time to the maintenance and promotion of your brand.

 2. Hire In-House

Maybe you feel like you are too busy with the business to sacrifice the time and energy your branding needs – and that’s okay, we’re glad you’re being honest! Often times, adding someone to your team to manage your ongoing marketing efforts will actually make you money in the long run, as you promote your business effectively and create customer loyalty through consistent branding. Just make sure that whoever is working for you is familiar with your brand identity, values, and message.

 3. Utilize an Outside Agency 

This is our favorite option! With our on-going marketing support retainer, you purchase a chunk of hours with us to be used however you wish. Whether you need help maintaining your website, creating content for social media, or a flyer for your next event, BBN would love to help you as you grow your business. With a marketing retainer, you get the benefits of a marketing team, without the price tag of hiring someone in-house. No salaries, benefits, or sick days to worry about! We can help you with all things marketing all under one fee based on the time it takes for us to help you out. Learn more about our retainer services here.

As the world of online marketing continues to evolve, it’s crucial that your business keeps up. Whether you choose to maintain your brand via a DIY route, hiring in-house, or utilizing an outside agency, we wish you the best as you get your message out into the world.

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