Naming Your Business

Selecting a business name can be a complicated process. We’re sharing our tips on choosing a great name. 

With so many businesses out there, coming up with an original business name seems impossible. Add to that a website domain, matching social media handles, and the option to trademark—many find the name generation process downright frustrating.

If you are going at it alone, check out our list of criteria to consider as you begin the brainstorming process.

Is it easy to read, write, type, and say?

To be creative, you may be tempted to use a name that’s way outside the box. While creativity is always appreciated, avoid misspellings and difficult pronunciations.

Will people make an instant connection between your name and your industry?

While Google is synonymous with searching for something, it has taken a lot of time and money to brand themselves into the mainstream conscious. Made-up, catchy words while fun will leave your audience wondering what it means.

Could your name be confused with another company?

Do your homework! Stay away from similar names in your geographical area and industry.

Does your name have special meaning to you?

People love a great brand story! If you can connect your name to something meaningful, you have an opportunity to humanize yourself and your business to potential customers.

Is your name available?

Before you make your final selection, be sure to check for the name’s availability across government entities and the Internet.

  • USPTO (Trademark Search)
  • Website Domain
  • Social Media Handles
  • Secretary of State & Local Government (For business formation and DBA applications)

Before you make your final selection, test out your name ideas with a group of trusted peers. Keep your group small; too much feedback can be overwhelming. Lastly, make sure you feel good about it. You have to be your brand’s most prominent champion, so make sure you select a name that you feel comfortable shouting from the rooftops!

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