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A blog basically explaining why you NEED us!
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We know these days there are a ton of ways to DIY your own logo or have one made on the cheap. There are websites that sell premade ones (ETSY and Creative Market), websites that allow you create your own with ease (Canva) and our least favorite, crowd-sourced design services (99Designs and Fiverr). We totally get it. Low prices are attractive to the small business owner. Hiring a branding company is a big investment, and in reality, you would rather spend your money elsewhere. But let’s talk about why making the investment is actually worth it, what you are paying for and why these other alternatives aren’t great options.
1. We Will Reign You In
We can tell you what works and doesn’t work for your brand. One of the biggest problems that we encounter with clients is the “kitchen sink syndrome.” What does that mean? Well, it means when you start going through Pinterest looking for inspiration for your brand, you start wanting to include #allthethings in your logo and branding. All the fonts, all the colors, all the icons. Basically, you are trying to throw every dish you own into the kitchen sink.
When working with clients, we help them to refine and narrow down the elements, fonts, and colors that will be used through an initial mood board process. If clients starts to veer off course again during the design process, we schedule checkpoints call to help bring them back down to reality and explain why adding things is a BIG mistake.
2. We Make Sure You’re One-of-a-Kind
We create custom, one-of-a-kind logos and visual brands that no one else has. Generally speaking, when you purchase a logo from ETSY, Creative Market, or another pre-made site, you may be getting a logo on the cheap, but at the cost of having the same logo as a ton of other people. It’s kind of like walking into a room and seeing someone else in your same outfit. When people see your visual branding, you don’t want someone else coming to mind. People are visually associative, so make sure that you and your brand are only ones associated with your logo.
3. We Will Make Sure Your Branding Makes Sense
One of the biggest missteps that we see people make when DIY-ing their logo is that they create one that makes absolutely no sense for their brand. We recently saw someone post a rebranded logo with an icon that made no sense for the industry they were in and had no relation to their business name. Keep in mind that your logo helps your audience connect with you in just a glance. You have seconds to make a good first impression, so make a good one.
Here’s an example: let’s say you are a high-end wedding planner, but you have a logo that is done in an ultra-hip font…what are people going to assume about your services? They are probably going to assume that you are a macrame-weaving, hemp eating wedding planner…not the elegant, twinkle light-loving planner you are.
We can help you make sure that your logo and visual brand match what you want your audience to see, feel and experience.
4. We Will Provide Consistency & Save You Time
How much time do you have to spend on your supporting collateral?
Your print, web and social media graphics are like the accessories you layer on last. And since you’re probably a busy business owner, these graphics probably don’t get a whole lot of consideration because you don’t have time for that.
Am I right?
Let’s say you have the time, do you have the ability to design all these things?
Do you know how to build a WordPress site? One that is user and Google friendly, aesthetically pleasing, and gets people to do what you need them to do? Can you make your way around a design program with ease and create graphics? The average entrepreneur either doesn’t have the time, ability or desire to make all these things. So stopping fighting the good fight and instead, let us handle it. That way, you can just sit back and work on things that will actually make you money.
5. We Will Make Sure You Have Everything You Need
We have had several clients who purchased logos off crowd-sourcing websites (*cough* 99Designs *cough*). One client came to us to create their collateral. Unfortunately, the only logo file they could provide was small and not editable. This client couldn’t go back and ask for the original design files for his logo, so we had to rebuild it…boo hiss! So not only did they spend money the first time for an unusable logo, but now they had to spend more money to have it rebuilt correctly. Y’all seriously! Pay a little extra to get it done right the first time! As your creative team, we will provide logo files that are technically formatted for print and the web. We also provide editable vector files in the EPS file format, this allows other designers, printers, and vendors to manipulate the files easily. With seasoned designers, we have the 411 on what file types and resolutions work best for each medium and can optimize your logo to produce the best quality. Plus, we are ALWAYS reachable after our time together. If at any point after our initial project you need something, we are here to help.
Need us to resend your files? No problem! We provide you with a Google Drive folder that you can ALWAYS access.
Don’t know how to resize something for a specific project? We are happy to do that for you, at no charge.
Whatever you need, we want you to always feel comfortable in coming back to us.
We could probably list a ton more reasons why you need us, but we won’t bore you. Instead, we invite you to chat with us! Send us a message via the contact form. We can schedule a virtual coffee date or if you’re in our part of the world, we can meet with you in person.
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