Unsure of which email marketing platform you should use? Well, we’ve tested them out, and here’s a little bit of our insight!
Email marketing is a powerful tool in generating leads, building relationships, and connecting with current and past customers or clients. It’s your opportunity to speak with them directly (and indirectly) in the heart of their inbox. And, let’s be honest, who doesn’t check their email these days?
So whether you already have a bank of emails or are just starting to collect them, the first step to choosing the right platform is understanding what features you need in order to be successful with your investment. If you’re just starting out, you’ll want to opt for a user-friendly platform and a lower price point to begin with. However, If you have a robust database and are experienced with design, and/ or are product-based, then you’ll need a platform that has audience segmentation, advanced template customization, advanced design features, A/B testing, and more. Selling a product? Make sure you opt for a platform that supports e-commerce integrations. And above all else, don’t forget tracking and analytics! Still with us?
To help make life easier for you, we’ve outlined the key features and more of some of the most popular email platforms out there so you can choose the platform that’s best for you and your business, including Constant Contact, Mailchimp, Flodesk, ActiveCampaign, and Convertkit.
While these are some pros and cons that we’ve experienced, it’s important to do your own research as well. And if pricing is one of your biggest factors, keep in mind that your prices will almost always depend on how many emails you have in your bank (something to consider if you’re growing rapidly!)
If you need a bit more information, check out our recent post about the pros and cons of each platform and who their ideal user is. And above all else, reach out! We’re here to help with all of your email marketing needs and more.