Selecting a business name can be a complicated process. We’re sharing our tips on choosing a great name. With so many businesses out there, coming up with an original business name seems impossible. Add to that a website domain, matching social media handles, and the option to trademark—many find the name generation process downright frustrating. If you are going at it alone, check out our list of criteria to consider as you begin the brainstorming […]
Read More
SEO (Search Engine Optimization), the acronym every business owner has heard, but doesn’t really understand. One of the easiest ways to find information on anything is by searching Google or Bing. Both are search engines, which is where the “S-E” in “SEO” comes from. Search engines send little bots across the Internet searching for text and photos. They take the content they find and add it into their huge database of information and compartmentalize […]
Read More
With all the website platforms out there, how do you choose? Well, we’ve tested them all out, here’s our two cents. Many clients come to us unsure which website platform they should build their site on. While we certainly have our favorites, today we want to share with you the pros and cons of some of the major platforms (or CMS, content management systems) so that you can choose what’s best for you and your […]
Read More
Today we’re breaking down your dream client’s demographics, psychographics, and consumption behavior (those words aren’t as complicated as they sound, we promise!) While it’s essential to understand your brand, you must also understand the people you are trying to reach with it. When naming your ideal client, you’re going to get specific – so specific that you have to alienate people who aren’t a fit for your business. I know that alienate is a scary […]
Read More
How should your business tackle ongoing marketing efforts? Should you DIY, hire someone, or utilize an outside agency? So, you’ve solidified your brand identity and you’ve worked with a designer to select colors, fonts, and a logo…now what? What happens when you have the tools, but you don’t know what to do with them? Welcome to the question that almost every small business is asking these days: how should I maintain my brand? Large corporations […]
Read More
When it comes to color, there’s much more than meets the eye. Colors are more than just hex codes and hues – they actually elicit an emotional and psychological response from viewers. You may have an interesting business concept or a good lookin’ logo, but your colors are the key to brand recognition. In fact, research shows that close to 85% of consumers believe color to be the biggest purchasing motivator. The colors you choose for […]
Read More