Shh…we’re going to let you in on a bit of a secret. When starting out, you do not need a professionally-made logo and brand identity. Now, does that mean you will never need to invest in a brand identity? Absolutely not! So when is the right time to uplevel? Do you hate sending people to your website? Or cringe when you hand out your business card? Identity shame happens to the best of us and […]
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With platforms changing constantly and new trends popping up all the time, social media can be a headache for business owners. via GIPHY Social media is a great addition to just about every digital marketing strategy. With its free entry and wide reach, you would be crazy not to take advantage of at least one platform. But as a business owner, it’s hard to find the time to create meaningful content, schedule it, and engage […]
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Looking to create a professional-looking brand identity on your own? Check out our list of tips on how to elevate your design and get it right from the get-go! Small business owners often start with a small budget. While we wholeheartedly believe a professional brand identity can help you elevate your business, we know that it doesn’t come cheap. Sometimes you have to make money before you can spend money. Enter DIY. But how do […]
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Tired of spending all your time creating content? We’ve got the answer! One area that many of our clients get frustrated with is content creation. You spend a bunch of time working on new, original content for EVERY SINGLE CHANNEL, to find out nobody’s reading. It’s a whole lot of work for little return, right? via GIPHY So how can you work smarter, not harder? By repurposing your content! Why Should You Repurpose Content? We […]
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What you need to know about brand photography and why it’s the best option for your website. Think of the greatest website you’ve ever seen. It’s functional, purposeful, and informative. It’s eye-catching, cohesive, and user-friendly. We’re also willing to bet that it has some branded photography on it. Great brand photography tells a story, illicits an emotional response, and entices your audience to keep scrolling. When paired with clear copy, you’re able to fully communicate […]
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Whether you are going the DIY route or are looking to hire someone to design and develop your website, there are a few terms that you should know.
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