Since the introduction of Stories a few years ago, Instagram has made it clear that video is a genuine part of its path toward social media platform domination (RIP Snapchat and any platform that gets in the way of Meta). With Instagram testing a full-screen display, they have doubled down on video by putting Reels in the main feed. (Update: As of 7/26/22 – Instagram is halting testing of a full-screen feed – check out their […]
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You spent hours trying to design a new logo in Canva. Then, you tried outsourcing it on Fiver because your biz bestie recommended them for a “budget-friendly option.” Now, you have a logo you hate and a graphic designer who mysteriously disappears. You feel frustrated and stuck. You know it’s time to reach out for help, but where do you turn, and how do you find someone who actually knows what they are doing? Raise […]
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A website is a living, breathing digital home. These days business owners want to be able to maintain their websites on their own. And why shouldn’t they? At BBN, we believe that you should feel empowered to OWN your site if you invest in a website. So what do we do differently? Editable Websites We have seen it time and time again. Clients will come to us needing help with their websites created by someone […]
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How often should I be posting?What platforms should I be on?What type of content should I be creating?Do I even need a website? The struggle is REAL! So, we put together some digital marketing best practices to help guide your efforts. 1. Pick a frequency and stick to it. No matter what type of digital content you are creating, we recommend starting slow and increasing the frequency only when you can dedicate the time to […]
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Unsure of which email marketing platform you should use? Well, we’ve tested them out, and here’s a little bit of our insight! Email marketing is a powerful tool in generating leads, building relationships, and connecting with current and past customers or clients. It’s your opportunity to speak with them directly (and indirectly) in the heart of their inbox. And, let’s be honest, who doesn’t check their email these days? So whether you already have a […]
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Whoever said saves are the new likes was totally on point. via GIPHY With Instagram now testing the removal of public likes, the rules of engagement (and the algorithm) have changed. Saves and shares have now come first to likes and comments, which means brands now have to put more focus on creating content that resonates with their audience enough to click that magic “save” button or share with others to stay relevant on the […]
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